BEHIND THE BRAND WITH ASHA
Welcome to my world! My transition into the role of Brand & Marketing at Nicholas Haywood Jewellery has been a natural progression over the past 13 years, merging my love for our family business with my expertise in advertising and marketing.
My day to day schedule is a beautiful blend of motherhood and my role at Nicholas Haywood Jewellery. During the early years, the kids and i would often visit the design studio. They loved trying on the jewellery and spending time with Nick, scribbling away on his sketch pad. Now i have more time during the week to focus on my role while the kids are at school. However, still now visits during the school holidays have become a cherished tradition. They lend a hand where they can, making it a real family affair. We've always maintained that what we do isn’t work; it's a part of our day, and we feel incredibly grateful for how our love for the family business seamlessly intertwines with our family life.
Working closely with Nick in the early days, I gained invaluable lessons from his extensive experience in the industry. His insights have greatly influenced my approach to our marketing and communication, shaping everything we do at Nicholas Haywood Jewellery.
Our mission is not to just create beautiful jewellery of the highest quality; it's also to provide an unforgettable experience, nurturing relationships that last a lifetime.
As a team, we wholeheartedly believe that passion, exceptional quality, and outstanding service are the cornerstones of our lasting relationships with our clients. In my role as the Brand & Marketing Manager, I keep this sentiment at the top of my mind. I pour my heart into every campaign & every interaction with our Nicholas Haywood Jewellery community.
When I’m not creating our branded content, planning our next campaign photoshoot or working with Georgia on the website, you will find me being mum, walking our dog Bowie and spending quality time with friends & family. As a family we love time at home but when we head out, our favourite restaurant is Jensens at Kareela - its a hit with the whole family!
Nicholas Haywood Jewellery is built on authenticity, love, and a passion for our craft. The journey so far has been incredible, and I am eager to see what the future holds!
Photography by Caroline McCredie